Haulotte Ibérica brings clients together and celebrates 40 years of innovation

The day began with a speech from Ivan Morodo, General Manager of Haulotte Ibérica, who emphasized that people are at the heart of the Group’s success:
“Beyond the machines, it is the men and women, employees, customers, and partners, who make Haulotte strong. For 40 years, our mission has been to support our customers with innovative and reliable solutions, but also with a true spirit of partnership,” he stated.

Participants then discovered the latest products, solutions, and innovations through 4 thematic workshops:

Each workshop was led by a Haulotte expert, giving participants the opportunity to ask questions and deepen their knowledge of the solutions presented. Highly engaged, the attendees actively exchanged with the local teams in a constructive and friendly atmosphere. Several orders were confirmed, and new projects are under negotiation, reflecting the relevance of Haulotte’s solutions.

The day ended on a particularly festive note with the Premios Movicarga 2025 ceremony, where Haulotte Ibérica received an award for its STAR 10 vertical mast. This emblematic model is valued for its compact design, reliability, and versatility. The award highlights the Group’s expertise and its ability to deliver solutions that meet market needs. Agile and robust, with a 10-meter working height, the STAR 10 is designed to cover multiple applications. It is ideal for hard-to-reach jobsites thanks to its compact dimensions and remarkable agility. The STAR 10 also offers zero tail swing, meaning that when the turret rotates, nothing protrudes from the frame. The machine and its environment are protected, even in tight spaces.

Through this event, Haulotte Ibérica not only celebrated a symbolic anniversary but also reaffirmed its role as a trusted partner, committed to building the future of people lifting together with its customers.

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Haulotte Ibérica brings clients together and celebrates 40 years of innovation

On September 18, 2025, Haulotte Ibérica welcomed more than 90 participants, representing nearly fifty companies, for a day dedicated to innovation and customer proximity. The “Open Up” event highlighted the Group’s latest solutions while also celebrating Haulotte’s 40th anniversary.

STAR 10 awarded at the 2025 Premios Movicarga